Mina’s Anti-channeling Cloud Platform supports anti-diversion work by connecting product identifiers, distribution information and authorized field checks. The aim is to compare where goods were intended to go with the information available when they are inspected.
Genuine goods can move outside an intended territory or channel. Define the distribution rules and the records needed to investigate a mismatch before choosing the marking and inspection workflow.
Discuss an anti-diversion pilot
How anti-diversion technology supports a product-diversion check
Product diversion concerns goods moving outside an intended distribution channel. An authentication check asks whether an expected security feature is present; an anti-diversion check compares an identifier and recorded destination with a field observation.
Choose the control around the evidence your team needs: the protected unit, the intended route, the observation and the records available for review. A code alone does not prevent resale or establish why goods changed channels.
For a comparison of technology, channel records and investigation procedures, read how to prevent product diversion in FMCG. Use that planning checklist to define the question your pilot must answer.
Connect the identifier to the intended destination
A channel investigation needs more than a readable code. Establish which product, batch, item or packaging unit the identifier represents and how it is associated with the intended distributor, territory or shipment.
Mina’s Micro-chain Code can be read with dedicated equipment and used with distribution-information lookup. Assess the carrier and reader alongside invisible anti-counterfeiting technology. Phone-readable AI Cloud Code is a separate route; consumer scans and confidential inspections should not be treated as the same check.
Define the investigation workflow
- Set the distribution baseline: identify the authorized product, market, distributor and relevant shipment records.
- Agree on record capture: define which dispatch, receipt, transfer or return information will be recorded, by whom and at what point in the process.
- Read the identifier in the field: specify the device, operator and observation details required for the selected marking route.
- Review an unexpected result: compare the observation with the available records and check documented transfers, returns or other explanations before deciding what action to take.
A mismatch is a reason to investigate. It does not by itself prove that an item is counterfeit or that a distributor breached an agreement. Missing or delayed records can also affect the interpretation.
Separate enterprise inspection from public information
Decide which information a brand investigator, distributor or consumer should be able to see. For example, an enterprise investigation may require distribution details that are not appropriate for a public verification page.
Discuss reader access, user responsibilities, record visibility and review procedures during scoping. If the project also needs production history, review the traceability cloud platform requirements rather than assuming a field scan contains the full lifecycle.
Start with a defined pilot
Choose a product family, distribution route and investigation question. Prepare sample identifiers, an example shipment record and cases with a known explanation, such as an authorized transfer or return. Agree on what counts as a readable identifier, a useful lookup result and a complete investigation record.
Review data completeness and the time needed to resolve an exception before expanding coverage. Any connections to existing order, warehouse or distributor systems need an agreed implementation scope; compatibility is not assumed.
Prepare your project enquiry
Share the affected products, packaging levels, channel structure, markets, expected volumes, current identifiers and available distribution records. Explain who will perform field checks and what information they need to make a decision.
Send your channel-control requirements to Mina
For related planning, explore brand protection solutions or read our guide to anti-diversion traceability for FMCG supply chains.
